I saw this at NAB and this looked great. The legendary Technicolor have created a custom picture profile for the Canons to get the best and flattest image out of the cameras. Well Vincent LaForet has done a couple of little tests and it clearly shows more details in shadows giving the camera more latitude. You can read Vincent’s detailed blog here and see many comparisons. It really makes a hell of a difference as you can see below between the neutral profile settings I recommend and the Technicolor one.