{"id":4158,"date":"2009-07-06T19:53:06","date_gmt":"2009-07-06T19:53:06","guid":{"rendered":"http:\/\/philipbloom.co.uk\/?p=4158"},"modified":"2010-04-11T23:38:38","modified_gmt":"2010-04-11T21:38:38","slug":"shooting-a-broadcast-commercial-on-the-canon-5dmkii-handheld-with-the-zacuto-tactical-shooter-and-v1-z-finer","status":"publish","type":"post","link":"https:\/\/philipbloom.net\/blog\/shooting-a-broadcast-commercial-on-the-canon-5dmkii-handheld-with-the-zacuto-tactical-shooter-and-v1-z-finer\/","title":{"rendered":"Shooting a broadcast commercial on the Canon 5dmkII handheld with the Zacuto Tactical Shooter and V1 Z-Finder"},"content":{"rendered":"

Not the catchiest blog title but it does what it says on the tin!<\/p>\n

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First off a little history. Am sure by now you have seen my little short film “Sofia’s People”<\/a>. Something I shot on my way to dinner whilst doing the first F-Stop Academy <\/a>Workshop in Sofia, Bulgaria. It was just me being obsessive about carrying a camera around with me and the size of the Canon 5dMKII with a simple 50mm f1.4 on it made it really portable.<\/p>\n

I was amazed at the reception the film got as it was an extreme version of my “Portraits series” and just a fun experiment. I also rarely shoot handheld for my own projects, I do a lot for my paid gigs but I like tripod shots generally.<\/p>\n

To show how popular the film was I was contacted by half a dozen of the people in the film saying “Hey, someone sent me the link to your film and I am xxxxx, thanks so much etc”. It was great to get such a reception. Also being a relative 5dmkII newbie, it was only the second thing I had ever shot with it and the first thing handheld, it was great to get such a positive reaction…<\/p>\n

Anyway to cut a long story short, DBB Bulgaria, part of DDB, one of the world’s biggest advertising agencies (they had revenue of over $12 billion dollars last year!) contacted me about 3 weeks ago to say they loved my Sofia’s People film and they had an idea for a commercial called “On Your Shoulder” for M-Tel Mobile phones and they wanted me to come over, Direct, DP and Edit it and also get it finished so it could go out on air the same week! Bulgarians are apparently addicted to last minute projects so this was going to be one of them!<\/p>\n

Of course I leapt at the challenge and a chance to go back to Sofia.<\/p>\n

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